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Create great customer experiences by deploying PIM for wine & spirits

The online buying preferences of customers are changing on an ongoing basis. All the wine & spirits enterprises are looking forward to building solutions that not only allow to boost the revenue but also help them to deliver personalized and omnichannel experiences to the targeted customers.

Credencys helps small to large-scale wine & spirits brands to develop a wide range of solutions for B2B and B2C customers using PIM for wine & spirits. It helps the local brands to promote and sell with the internal market by selling their wine & spirits products on leading marketplaces.

We help mid to large-scale wine & spirits businesses build eCommerce platforms to promote and sell the products online and other digital solutions to streamline their complex and lengthy business processes.

PIM allows wine & spirits brands to deliver personalized experiences by considering the customer preferences and buying history. Considering product information management for wine & spirits business, companies can manage product data through automated workflow and better control over product data.

Let's discuss more about your project.


Our expertise in product information management for
wine & spirits

At Credencys, we build the PIM solutions that help wine & spirits brands to address their business challenges and meet their organizational objectives quickly. Enabling the wine & spirits business with a feature-rich solution, we help organizations empower their sales and marketing efforts.

Product data management

Developing a PIM, we enable the wine & spirits brands with a single source of truth for all wine & spirits product information. The solution allows companies to manage the product information along with all the attributes in a single location. It becomes easy for the wine & spirits organization to enrich and distribute the product data seamlessly across the different customer touchpoints.

Product data enrichment

Our PIM experts hold extensive experience in creating a context-sensitive user interface for PIM that makes the product data enrichment convenient. The solution allows the brands to update the product description, attributes, digital assets, etc. on the fly. To speed up the product data enrichment cycle, we automate various processes based on business rules.

Product data governance

By deploying the right PIM for wine & spirits business, Credencys helps wine & spirits companies to manage the product data with better data governance. We build a PIM that allows wine & spirits brands to define roles, processes, metrics, standards, policies, and more. It ensures efficient and effective use of product data so that companies can attain their business objectives.

Import and export product data

Product information management allows wine & spirits brands to collect product-related content and information from multiple sources such as ERP, Excel, CSV, PLM, etc. PIM solutions manage the product data in a single platform by utilizing the custom data molding, versioning, product hierarchies, and validation features of the platform.

Product analytics

We have a team of PIM experts that provides advanced product information management solutions which come with data analytics ability. With the help of analytics, wine & spirits brands harmonize the product information, gain meaningful insights out of the massive products data, predict what to do next, and make highly relevant business decisions.

Supplier data management

The product information management platform allows suppliers to manage their product data with greater quality and complete automation. Credencys deploys a PIM that improves new product time to market, plans better promotions, and gains more business benefits. The solution brings transparency and coordination between the manufacturers, retailers, and suppliers.

Real-time data syndication & distribution

PIM for wine & spirits allows exporting and publishing the product data into varied formats across different customer touchpoints. Wine & spirits brands can also share product information with suppliers, partners, and agencies with industry-standard data pools.

Multichannel experience

PIM allows wine & spirits companies to serve each channel with the relevant product assortment as well as channel-specific attributes and messaging. Developing a feature-rich PIM, we help brands improve customer engagement and conversion rate by enabling them with personalized and targeted messaging.


To expand globally, wine & spirits brands need to adopt localization. With the product information management platform, companies can publish the product content in the local language of different regions and countries without compromising on brand voice. Integrating localization capabilities, we help wine & spirits businesses to attain faster time-to-market.

Product catalog management

Creating product information management for wine & spirits business, we allow brands to create and organize product catalogs with all the required information such as product description, attributes, parts, accessories, specifications, videos, images, and more. Wine & spirits brands can update the product data anytime that reflects in the product catalog in real-time.


The PIM solution deployed by Credencys contains web-to-print capabilities. Wine & spirits companies are allowed to create personalized print-ready sales and marketing collaterals including brochures, flyers, price lists, presentations, technical documents, and so on with a single click.

Who can use product information management in a
wine & spirits company?

Chief experience officer (CXO)

PIM for wine & spirits allows the CXO to have a single source of truth for all the product data and deliver the best product and customer experiences to the buyers so they can stay loyal to the brands.

Marketing team

The marketing team needs to share the product information on different marketing channels. With PIM, it becomes easy for them to access product information and share it across different output channels to drive tremendous customer engagement.

Sales team

PIM enables the sales team to access the updated information of wine & spirits products, generate the customized catalogs on the fly, and share accurate information with the prospects while interacting with them.

Operational team

Warehouse staff, store managers, inventory management team, etc. need PIM to access the product data to check the wine & spirits product information and its availability. They can check the available stock in godown and maintain the inventory of in-demand wine & spirits products.

Field marketers

Field marketers promote and sell the products to the customers. Considering product information management for wine & spirits, they access the updated data and provide accurate product information that helps buyers to make the instant buying decision.

External parties

Implementing product information management, wine & spirits companies coordinate with the suppliers, vendors, dealers, distributors, and retailers to buy and sell the wine & spirits products seamlessly from a single platform.

Wine & spirits solutions developed using PIM


Product information management can be used to develop wine & spirits websites. They can use these websites to promote the products with accurate, consistent, and relevant product information.

eCommerce portals

Product information management is the primary need while developing an eCommerce platform for wine & spirits businesses. It allows eCommerce websites to manage massive product data in multiple languages to leverage localization.

B2C solutions

Using product information management, we develop varied consumer-facing solutions like websites, eCommerce portals, and other online/digital solutions that add value to your wine & spirits business.

B2B solutions

Wine & spirits manufacturers or retailers can develop vendor portals, supplier portals, and distributor portals by harnessing the potential of PIM. Suppliers, vendors, and distributors can update and manage the wine & spirits product data seamlessly.

Sales portal

Allow your sales team to access updated product information through the PIM so that they can share the latest product data with the customers while coordinating with them.


Wine & spirits marketplaces allow small businesses to go local to global and sell their products on international platforms. PIM allows wine & spirits companies to manage the product data and distribute it across all the leading marketplaces by considering their specific standards.

Catalog management

Wine & spirits businesses can seamlessly manage their print and digital catalogs with the help of product information management platforms. They can add, update and remove any product information quickly to keep the catalog up-to-date.

We build tailored PIM for wine & spirits businesses that contain all the advanced features and functionalities that address the
buyers’ needs. Our PIM experts help in making your online wine & spirits business successful by creating excellent digital solutions
that transform your business from scratch.

Industry recognition

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What we are really proud of is building these great
products for world-class brands

Get 30 minutes free consultation to discuss how product information management for wine & spirits ensures the success of your business.

Why should businesses consider PIM for
wine & spirits business?

Improved customer experience

Deliver the best customer experience to your target audience by enabling them with personalized experiences across multiple customer touchpoints.

Omnichannel experience

Enable your customers with consistent brand messaging across different sales and marketing channels they interact with.

Faster time-to-market

Automated workflow of the PIM solution manages all the product-related operations smoothly that directly improves the product time to market.

Improved efficiency

PIM streamlines various product data management processes for the wine & spirits business that improves the operational efficiency of different departments.

Our process to build product information management for wine & spirits


Requirement Gathering & Analysis

  • Understanding your business
  • Comprehending requirements
  • Drafting proposal document


Wireframes & Design

  • Screenflow strategy
  • Creating wireframes
  • Designing the UI



  • Deciding project phases
  • Coding the project
  • Client’s feedback


Quality Assurance

  • Testing the PIM system
  • Sharing test report
  • Get final approval from client


Deployment & Launch

  • Deploying a PIM solution on the client’s server
  • Launching the PIM solution
  • Post-launch support

Hire PIM developers to create product
information management for wine & spirits

Credencys has a team of skilled and experienced PIM developers who have worked with varied industry domains. They have proven expertise to understand the specific needs of the businesses and deliver specific business solutions to them.

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Fixed Cost

It is the right choice for the projects that have specific development requirements and scopes.

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Time & Material

The engagement model allows to pay only for the resources and time you use for the project.

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Offshore Development Center

We set up an offshore development center and IT infrastructure for the ongoing project.

Tools & Technologies

Our developers build product information management for wine & spirits businesses using the highly advanced technology stack. We make sure the PIM solution works flawlessly with the upcoming technology environment.

Clients who believed in us!

FAQs: product information management for
wine & spirits

Product information management is a set of tools and processes that allows wine & spirits businesses to manage their products in a centralized repository. Advanced PIM enables companies with the features like data quality, catalog management, business process management, and more. With the help of PIM, wine & spirits brands can build an eCommerce platform that enables the customers with accurate information about the products.

The competencies of a basic PIM consist of collecting, managing, and enriching the product data, distributing accurate and updated product information across varied output channels, and creating a product catalog from a single platform. It is an essential tool for wine & spirits businesses to manage their wider product line.

PIM solution allows wine & spirits companies to collect, manage and enrich the product data as well as create the product catalog. It allows companies to distribute the product data across multiple output channels such as sales, marketing, eCommerce, marketplaces, and more. Product information management solution helps the organizations to create and deliver amazing product experiences.

The PIM solution development and deployment time depend on the number of features and functionality you want to consider. The complexity of the features also impacts the development time. If you want to integrate multiple enterprise systems and third-party apps, then the deployment takes considerable time. Thus, the PIM development time varies from project to project.

ZERO. Harnessing the potential of modern PIM platforms like Pimcore the brand can build an avant-garde PIM solution at zero licensing cost. Pimcore is an open-source platform so all you need to pay for is customization and implementation. The cost of PIM development and implementation varies from project to project based on the complexity of the product and the number of features and functionality.


Do you want to implement a PIM for wine & spirits that simplifies and automates the product data management process and enables you to improve productivity? Fill up the form and get 30 minutes of free consultation.


Send us a Message

    Credencys Solutions is a data management solutions provider tailored to the unique needs of retail & consumer goods brands and manufacturing businesses. Widely regarded as a trusted advisor and strategic partner, the company has 15+ years of proven success in implementing cutting-edge PIM & MDM solutions that empower businesses to harness the full power of their data.