How to Make An App Go Viral? 10 Proven App Marketing Strategies

Just by launching a mobile app on the Play Store and Apple Store is not enough to gain a competitive edge. People tend to download only those apps that have prime visibility on the chart.

To be in the list of top mobile apps in your category, you need to define and execute the strong app marketing strategies that help you make your app go viral. With the right mobile app marketing strategy, you can optimize your app ranking of the different stores and also improve awareness about your app.

Jean Hsu said,

Unless people like to use it or feel the need to install and share it, reaching 100 million downloads is tough.

In this post, we deep dive into the highly popular but mostly ignored app marketing strategies that you should consider to promote your app.

In order to make your app go viral, Credencys features your app on the top publishing platforms such as Tech Crunch, Mashable, The Guardian, CNN, The Verge, Bloomberg, BBC, and many others. It helps businesses attract more audiences and get thousands of app downloads.

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Top 10 (Rarely Used) App Marketing Strategies that Make Your App Go Viral

#1. App Launch Time

Firstly, launch your app on Tuesday, instead of Monday, Friday or weekend as during these days, people would be up to their neck and the positive effect won’t be seen. Tuesday is recommended as four days before the weekend can bring the app in category ranks by the weekend.

#2. Cover All the Leading App Stores

Uploading the apps only on Google or Apple app store is not enough. You should distribute the app to different app stores. You can definitely choose the regions you want to target. Get your apps also featured in alternative app stores such as Windows, Amazon, Opera and a lot more.

In the app promotion summit, Stefan Bielau said, distribute your app on the different app stores to get an edge over competitors. In China, download volume of new app stores is a quarter of the Google Play downloads.

Freebies attract everyone and there is nothing different from your app. The alternative app stores such as Amazon allow you to make the paid app free on the first day of launch. The strategy helps in providing more exposure and boosts the download volume.

#3. Social Media

Generate a lot of buzz by getting social. Using social media platforms like Facebook & Twitter you can get early reviews, extra downloads, and more eyeballs. Also, try a retweet campaign coupled with specific hashtags when appropriate or respond with simple ‘Thanks’ that will boost your social media activity.

Virgin mobile launched Virgin mobile live app and spread the word about its rich features through Facebook, Instagram, Buzzfeed, and Twitter. This approach helped Virgin Mobile get over 50,000 shares on Facebook & Twitter. And, now it gets an average of one million unique views every month.

#4. Cross Promotions

This is one of the very important viral app marketing strategies that create the hype of your app through cross-promotion from a network of applications or buying the users with PPI (Pay per install) program. It sparks the attention among people and pumps in the traffic.

Research shows that developers using cross-promotion would have 181,800 active users as compared to 76,600 for those not using them. There are many in-app cross-promotional tools available such as Chartboost, Fiksu, Admob, Tapjoy and more, which can ascend the visibility of your app.

#5. App Reviews

Less often, people pitch their app to distinct app review sites such as Cnet, 148apps, Mashable, Techcrunch, IGN wireless, etc. Submit your app there and if the sites mention your app in their review, then this tested strategy will help your app getting noticed by the masses.

There are thousands of App review websites available online, so try to go with the sites that have an Alexa rating of more than 50k. It helps gain a lot of traction for your app.

A man who stops advertising to save money is like a man who stops a clock to save time – Henry Ford

#6. Press Release

If you have the budget, then you can extend the visibility of your app using the premium Press Release (PR) services. You can create news about your brand and publish it on different platforms such as NewsWire PR, PRWeb, eReleases and a lot more that has thousands of industry influencers.