PIM for BigCommerce: Build Fast, Flexible and Future-Proof Integrations
In today’s competitive business world almost, all businesses look to stay ahead and be successful. Even they try innovative options on their eCommerce platforms for reaching out to a larger crowd of potential customers. However, effective management of customer & product data stands out to be a one-stop solution for an eCommerce business to shine in the market. Considering PIM for BigCommerce, you will attain all the milestones that ensure the success of your eCommerce business.
BigCommerce is one such leading eCommerce platform using SaaS eCommerce that will help the enterprise to create, build, host, and maintain their online store. Integrating this platform with a robust product information management (PIM) system will help in leading the business. PIM for BigCommerce will do wonders for eCommerce business, the upcoming section elaborates how it is done.
What is the Product Information Management Solution?
A PIM Solution is a centralized platform where the product data are collected, stored, and managed. Also, the centralized platform enriches the product data which are stored and distributes the data to all multiple channels and customer touchpoints.
For effective product data management, it is essential to refer to an exclusive guide on product information management that helps you gain maximum output from your PIM investment.
The role played by a PIM system in an eCommerce is unmatchable; it helps businesses to achieve a better product experience and triggers more sales.
Also, the PIM system removes all data silos and ensures all product data are accurate. This helps marketers to create a more effective marketing strategy and sales team to address all issues of consumers to achieve better customer satisfaction.
To understand product information management with more insights, visit What is PIM?
Core Features of Product Information Management Solution
To how the PIM for BigCommerce takes your business to the next level and meet modern expectation, you need to be aware of the primary features and functions of the PIM system. This section elaborates you all the features that PIM solution offers to your consumers and helps your business to gain a competitive edge, take a look.
Data Collecting & Importing
With the PIM system, the process of collecting and importing data from various sources becomes so easy. Also, the data transfer from one place to another will be done easily without any tech glitches and snags with the PIM system.
The PIM system handles data pretty fast; this allows your consumers to access up-to-date product content quickly and easily.
Data Analytics
Modern PIM system comes with the ability to do advanced product data analytics. Apart from just storing and optimizing the product data, the PIM system allows business leaders to generate personalized reports & innovative ideas to improve businesses.
The built-in feature of data analyses and product data aggregation along with user-friendly dashboards makes the PIM system a handy tool for eCommerce businesses.
Bulk Data Editing
PIM system comes with bulk editing capabilities that allow its users to edit all product values along with product attributes all at a time. This enables business leaders to save a lot of time and provide enough time to focus on other important aspects that will improve business growth and expansion.
Category Management
Apart from just storing and managing the product data, a PIM system does more than that. It allows eCommerce store owners to categorize their products in an online store based on various specifications.
Store owners have the option to group products based on traits, lists, and platforms, and so this allows them to have full control of products, especially on launching new products.
Seamless Integration
PIM solution comes with excellent integration ability that allows your eCommerce platform to integrate with other important tools and platforms. This enables your consumers to access your store from various channels and touchpoints.
If you are interested in exploring the advanced features of PIM, don’t miss reading Must Have Features of Product Information Management System. It introduces the transformative feature set of PIM that ensures business growth.
Do you want to build a tailored product information management solution by sharing your business-specific needs and want to address challenges related to product data?
What is BigCommerce?
BigCommerce is one of the world-famous and leading eCommerce platforms suitable for both B2B and B2C businesses. It empowers businesses involved in eCommerce activities to experience success in the market. The platform has a revolutionary aspect that completely changes the way people shop.
The platform allows businesses to satisfy the needs of global shoppers by providing various features and functions. Unlike other eCommerce platforms, BigCommerce is the one & only platform that supports all 3 formats of selling physical, digital & service-based products.
Also, it gives the option to the business leaders to add any third-party applications to the platform.
Here are the key reasons that trigger many eCommerce businesses to prefer the BigCommerce platform.
- It provides various tools and features for improved optimization.
- It has various options for themes for improving the user experience.
- It includes a range of analytics and metrics that help in quality improvement.
- It provides mobile-friendly professional themes.
- It includes diverse shipping options for national and international delivery.
Core Features of BigCommerce
BigCommerce is the best option if you are thinking of evaluating your eCommerce platform and improving your existing tech stack. Here are the lists of BigCommerce features that help eCommerce businesses to achieve their goals.
Web Customization
Unlike others, the BigCommerce platform is highly customizable. The framework of BigCommerce allows businesses to make use of enhanced fast-loading templates which are available as pre-built.
The pre-built templates allow business leaders to build an online store quickly and easily. In addition, the platform gives the option of customizing the shopping cart templates.
SEO Optimization Along with Analytics Option
Just like the templates, the BigCommerce platform comes with built-in SEO features that help businesses in many ways. The SEO features of BigCommerce allow businesses to improve the organic exposure of their products to search engines.
In addition, the presence of an analytics dashboard gives the needed insights to the customers and visibility to the web pages. This eventually increases the product level performance in an online store.
Excels in Managing Payment & Inventory
The BigCommerce platform supports various 3rd party payment services. When it comes to eCommerce businesses, business leaders provide multiple payment options to the customers. BigCommerce supports almost all major payment gateways like PayPal, Amazon, Apple Pay and so.
Apart from that, BigCommerce doesn’t penalize businesses for using non-standard payment gateways. With the BigCommerce platform management of inventory and payments becomes much easier.
Integration
BigCommerce comes with the ability to integrate both external and internal applications. Almost all approved third-party applications which are approved in the marketplace can be integrated with BigCommerce.
In addition, the platform does provide various custom elements and desired functions that can simply improve the performance of an online store. However, the out-of-box functionality offered by BigCommerce is far enough for an online store to run business smoothly without the need for external applications.
If you are already using a BigCommerce platform to manage your eCommerce activities and looking for the right PIM integration for your eCommerce platform, Credencys would love to help you.
How Does PIM For BigCommerce Benefit Your Online Business?
Integrating this PIM system with the BigCommerce platform works seamlessly together to provide additional benefits to the business. The benefits gained by the business by implementing the PIM for BigCommerce include:
1. Elimination of time-consuming manual updates
BigCommerce has a multifaceted platform that helps the enterprise in business expansion. It allows integration with several social channels like Instagram, Facebook, Pinterest, etc. for reaching potential customers.
Multiple channels and storefronts have their requirements that include product descriptions, product names, title tags, SKU, attributes, cost, categorization labels, associated digital assets, etc.
The product information is collected from several sources in different formats. Manually collection and organization of all the exhaustive product details can be cumbersome, tedious, and requires a lot of time and effort. PIM for BigCommerce helps the business through 4 steps:
Centralization
PIM system allows for centralized storage of accurate and updated product information that can be shared securely with all the users internally and externally. It provides selective access to the teams for updating the information.
Automation
PIM system automates the repetitive processes thus enabling saving time and effort. It also helps in reducing the errors caused by manual work. It allows for identifying the issues and solving them.
Automation helps in identifying and rectifying inconsistent or missing information from the product page.
Focus on data quality
For a product-based company, it is important to provide true, accurate, and real-time product information to potential customers. The PIM system comes with product data quality management capabilities that allow for keeping the details updated and also enable data enrichment by enhancing the quality of product information.
Real-time updates and productivity
PIM allows providing access to the different teams for accessing the updated data. It gives real-time details providing information about the accurate products regarding the readiness of the product for launch.
2. Prevents data errors across stores
The organization includes a lot of data and handling all this data manually becomes difficult. The data includes images, graphics, documents, spreadsheets, and multiple file formats.
As the business grows the product information and the number of products also grow making it more difficult to manually handle the data. This manual handling of the data can lead to errors that might affect the business adversely.
Manually updating the data across the different channels can pose a threat of incorporating errors and inaccuracy into the data. This can lead to poor data quality thus affecting the trust of customers in the product and the brand.
Manual handling of the data can lead to disorganization as the product has data for different attributes and it is important to fill in the details accurately.
Incorporating the PIM for BigCommerce helps in automating the process thus reducing the dependency on human tasks and also reducing the errors.
Automation leads to the process thus helping in solving the issues caused by manual handling of the data like time-consuming tasks of data handling and slower time-to-market. Using the PIM system helps in preventing data inconsistency and also enhances the quality of the data.
3. Links to product images and attributes
The digital assets help the customers to connect visually and virtually with the product. The different types of digital assets include multidimensional images, videos, thumbnails, 360 spin images, audio files, PDF files, barcode creations, etc. Build a PIM system that comes with the built-in capabilities of digital asset management.
The product experience management (PXM) system helps in combining the product information and digital assets for providing a better shopping experience. Linking the product data and the digital asset through PIM and PXM is important because of:
- Strong and compelling content
- Enriches product page
- Easily converts the raw data into customer-friendly details
- Images attached to products help in simplifying retail syndication
- Creates brand awareness
- Reduces product returns, etc.
Linking the product’s image or digital asset with the details or attributes helps to improve and optimize according to SEO standards. Storing the product information with digital assets helps in improving the data quality which in turn helps in building customer confidence in the product and brand.
4. PIM optimizes product names for BigCommerce
It is important to provide the right product title and product name along with the different attributes as based on these details the search engine optimization will help in searching for the product across the different channels.
PIM provides the different components essential for SEO like keywords, product tags, image metadata, mobile compatibility, digital asset functionality, tailored brand message, etc. PIM system allows for updating the details with real-time information and thus makes the search fruitful for the customer based on their needs.
5. Simplifies scaling across multiple stores
Expansion of the business includes reaching customers through many channels. PIM for BigCommerce allows for scaling and thus provides an opportunity for expansion on a global level.
Including more stores allows for targeting more customers and expanding the business. For global expansion, it is important to reach potential customers in their local language.
The PIM system helps in providing the product information to their customers in different languages based on their location by harnessing the power of the translation management system. PIM easily translates the product information into the desired language and currency thus making it easy for the customers to connect.
PIM allows for faster globalization by tackling issues like disorganization causing slow time to market and increased risk due to complicated processes.
Implementing PIM for BigCommerce helps in seamless and smooth translation of the product information suitable for different locations thus making it easier for scaling and collaborations.
Do you want to build a PIM for BigCommerce that enables brands to expand their business in every corner of the world by connecting with the global target audience?
6. Maintains sensitive information
Data accuracy is very important for maintaining customer trust. Implementing the PIM system allows role-based access to the members for making the data entry and updates. This assures that the authorized person only has the access to the sensitive data thus maintaining security.
7. Includes audit history
Centralized storage of the data helps to save a lot of time and improves the success rate of achieving the desired business goal. The PIM allows for keeping the track of all the changes made and provides the updated details to all the teams thus keeping all the teams well-coordinated with the current state updated details.
There are several risks involved while lacking the API augmented audit history, which is listed below take a look,
- Sacrificing content accuracy
- Vulnerability to security breaches
- Slow system recovery leading to the crash
PIM makes use of APIs for storing the change history details for audit purposes thus reducing the risks. It also allows for troubleshooting.
8. Integrates sales and customer service catalog
There are some challenges faced during the collaboration of sales and service departments:
- Inconsistent content across different channels causes delayed communication.
- Product returns due to data inaccuracy.
- Poor customer service and customer satisfaction.
- Incongruent brand images.
PIM system allows in solving these challenges as it allows in keeping the product information updated with accurate details with real-time information at all times. It stores the data centrally thus improving the communication between the different teams. PIM also allows for improving customer services by providing quick responses, sharing accurate details, etc.
9. Listing products on a third-party marketplace
Different third-party marketplaces have different requirements. The PIM for BigCommerce helps in providing the details as per the individual requirements making it easier for product listing on these marketplaces. Select a PIM platform that helps your organization to connect with a large target audience by offering marketplace integration as a part of the solution.
10. Publishing print catalogs
Even though modern marketing techniques are coming up, the traditional methods are still in use and effective. Printing catalogs and advertisements help inspire more than 77% of the customers. The modern method includes the online catalog shared through mail or website without wasting paper and allowing the public to access the details anytime through any device.
While using the different social media platforms, the users are bombarded with online advertisements and his print ads are more effective in reaching out to the crowd. It is an effective method for digital campaigns for allowing the readers to interact with the brand.
A catalog is a beautiful representation that helps the customer to connect with the brand and the products. A PIM with print publishing capabilities streamlines and automates the printing process for the product catalogs. It needs specific powerful content requirements.
Characteristics of the print catalogs:
- Hi-resolution images.
- Images should have overlays and text to overcome the space constraints.
- Should have proper layout delivery for aesthetic appearance and printing purpose.
- Include QR codes to integrate printing with a digital presence.
Reasons for the print catalogs complementing BigCommerce:
- Full email inbox.
- Reduced screen time.
- Making the presence felt.
- Making innovations for emphasizing the brand.
PIM for BigCommerce helps in connecting the desktop publishing applications for designing and generating the catalogs and thus making it easier for using it on the online store.
Do you want to implement a PIM for the BigCommerce platform that reduces human efforts, improves productivity and reduces product time-to-market?
Conclusion
PIM software makes it easy in managing and handling product information across different channels, digital stores, etc. The PIM for BigCommerce helps in providing accurate product information across the online stores thus helping in gaining customer confidence in the brand and thus leading to growth in business. PIM system also enables fastening the time-to-market for the product.
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