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By: Manish Shewaramani

All You Need to Know about Data Quality Management & Best practices to Follow

Data is a very important part and the driving force of all businesses in our time. Many business people will continuously collect data to improve their company. They require effective management of the data quality every day.

Professional data quality management services from reliable companies give clients remarkable benefits. You can prefer and use such services based on your business data quality management needs.

What is Data Quality Management? Why Do You Need it?

Data Quality Management (DQM) is a set of effective practices done by data organizations or data managers with the objective of maintaining high-quality information at all times. These practices are undertaken through the data handling process from data gathering, implementation, distribution, to analysis.

If you are aware of what  data quality management entails and make certain of its overall significance, then you can concentrate on the main metrics used to access the data quality measures.

The following details give you an overview of your business needs for  data quality management.

Better functioning business

If the data have been properly managed, then the basic business operations are efficiently and quickly managed. First-class data improves decision-making at any stage of operation and management.

Efficient use of resources

Any organization with low-quality data gets problems, especially handling resources such as finances. You can maintain the business data quality using the data quality management practice to save resources from wastage.

Competitive Advantage

High-quality data ensures that the business keeps a very good reputation. Any business with low-quality data brings about distrust from any customer and ends in customer dissatisfaction.

Very good business leads

There is no use to make a marketing campaign from low-quality data especially when the target customers do not exist. Any lead from poor-quality data does not give any favorable result.

Be Aware Of The Key Features Of Data Quality Management

Effective product data quality management uses a system with different features designed to enhance the organizational data’s trustworthiness.

Data cleansing is used to correct unknown data types, substandard data representations, and duplicate records. It ensures the data standardization rules required for enabling analysis as well as insights from data sets are properly followed.

Data profiling is the process used to monitor and cleanse data. It is very important to validate existing data against the standard statistical elements, make data relationships, and verify the existing data against matching descriptions.

Don’t miss to read Importance of Data Quality Management Process For Businesses to get clarity on how you can amplify your business with the right data quality management system and processes.

Components of Data Quality Management Process

The five components are involved in the product data quality management process. Companies renowned and recommended for the data quality management services in our time give remarkable benefits to all customers. You can focus on these components and make a good decision to use the suitable services to manage the business data quality.

1. The people

Though we function within the business world known for technologically advanced facilities, human oversight and process implementation are very important especially in the product data quality management process in terms of the data quality management program manager, organization change manager, and business or data analyst.

A product data quality management program manager is a qualified leader who has the responsibility of the general oversight for the complete business intelligence initiatives. This person has to oversee the management of regular activities associated with data scope, program implementation, and project budget.

The organization change manager assists the business by providing insight and clarity into modern data technology solutions. He plays a leading role in data quality visualization especially when the quality issues are highlighted with the dashboard software usage.

Business or data analyst defines the quality needs from the business perspective and such needs are quantified into data models for successful acquisition and delivery. This person makes certain that the overall theory behind the data quality is effectively communicated to the development team.

2. Data profiling

It is an important process in the DQM lifecycle and includes reviewing data, comparing and contrasting data to its metadata, running a statistical model, and reporting the data quality. This process is started to develop insight into available data and compare it to quality goals.

3. Defining data quality

Quality rules have to be created and defined as per the business requirements and goals. Data must comply with such rules to be considered valuable.

4. Data reporting

DQM reporting involves the process of eliminating and recording the compromising data. This data reporting is vital to following a natural data rule enforcement process.

5. Data repair

Data repair is a two-step process designed to determine the best method to remediate data and an efficient way in which to implement the change.

What Are The Problems Of Having Poor Data Quality?

There are several problems associated with low data quality. The following details explain to you some of the main problems.

1. Unreliable information

Manufacturers think that they know the correct location the truck has been transporting their products from the manufacturing site to the distribution place. They optimize routes and estimate a delivery time and focus on other things.

If the location data is wrong, then the truck arrives late and such a mistake disrupts the usual workflow at the product distribution place. Routing suggestions turned out useless.

2. Incomplete data

If you work to optimize the supply chain management, you track the delivery time to assess the overall suppliers and make certain which ones are trustworthy. The actual delivery time field is not essential in the system, unlike scheduled delivery time.

Your warehouse personnel may forget to key it in. You fail to understand how suppliers perform when you do not know this important information.

3. Ambiguous data interpretation

There is a breakdown reason in a machinery maintenance system to help find what caused the failure. It is available in a drop-down menu and includes the other option. The majority of machinery failures were caused by other reasons. Thus, manufacturers are unable to know the exact problem and learn how to enhance it.

4. Duplicated data

All users of the enterprise translation management system get 100% satisfaction and keep away from possibilities of problems such as duplicated data. Duplicated data becomes a serious issue when a customer appears more than once in customer relationship management.

It takes extra storage and leads to a wrong customer count. It weakens marketing analysis and disintegrates the buying history of a customer. It makes the business not able to find what customers require and segment customers as per needs.

5. Outdated information

Customers with babies segment in the business are helpful a lot for businesses to find customers who require baby-related products like food, clothes, diapers, and other things and send them the best suggestions regarding such products.

If you do not have such a section in your business platform, then you may be unable to get happy customers and maximum profits. Obsolete data ends in wrong customer segmentation, lost profit, and poor knowledge of the complete market.

6. Late data entry or update

Late updates or data entries negatively have an impact on the data analysis and reporting along with the overall business process. You can understand it with an example that an invoice is being sent to the wrong address.

You can use the data quality management system as efficiently as possible at any time you like to reap benefits from it and develop the business in every possible way.

If you are dealing with the varied issues related to poor data quality and want to explore its impact, then you should read Impact of Having Poor Data Quality & Importance of Data Quality Management System (DQM).

Best Practices for Data Quality Management Process

Many business people nowadays get much difficulty with poor decision-making ability caused by poor data quality management. Poor data quality can cost up to 25% of the total revenue. You have to spend enough time and ensure very good data quality.

What is data quality?

Data quality is all about the degree to which the data are error-free and designed to serve their intended purpose.

Some properties of data contribute to their quality. Data has to be up-to-date, accurate, unique, complete, formatted, and trusted by people who rely on them.

In general, employees are prone to human errors while handling and formatting data. Any department in the business inputs data with its objectives and views of what data are very important and acceptable errors.

The following details about the best practices regarding data quality management give you the desired benefits.

1. Get buy-in and make certain that data quality is an enterprise-wide priority

All stakeholders of the company have to understand the data quality and take responsibility for it. The complete data quality has to be supported as well as promoted at each level of management especially the C-suite to get enterprise buy-in. If business leaders and executives do not prioritize data and their quality, then data managers would do it.

2. Establish metrics

You have to measure data quality by successfully establishing metrics applicable to the goals and business targets you try to achieve with data.

Measuring the complete data quality is very important to advise management on the overall effectiveness of data quality to gain buy-in, understand data accuracy, quantify incomplete, missing, and inconsistent data, and take corrective action for improving data quality.

3. Investigate data quality failures

You have to properly investigate data quality. If you fail to do it, then data errors take place. Keep in mind that correcting errors in data is a really difficult and time-consuming process. There are so many reasons behind data errors like lack of communication between departments, too many data sources, and human error.

This is worthwhile to know the cause of the error and make certain to take proper action to prevent similar errors in the upcoming days.

4. Invest in internal training

Attaining high-quality data is a complex thing as it needs a deep understanding of the data quality principles, technologies, and processes. You can gain such knowledge via formal training and getting data management certifications like Certified Information Management Professional, Certified Data Management Professional, and Certified Data Steward.

As a business owner, you have to encourage your data quality management staff to earn the relevant certification and inform them on basic principles, concepts, and practices of data quality management. You have to inform your data quality staff about the following.

  • How to think through the costs of poor quality data and the benefits of high-quality data
  • How principles of data quality management applied
  • How to make, deliver, and sell the business case for data quality
  • The key principles for building data quality organizations
  • Basic practices, principles, and concepts of a data stewardship program
  • The data quality challenge inherent in data integration

5. Establish and implement the data governance guidelines

All new and regular users of the enterprise translation management system get remarkable benefits and maximum confidence to recommend it to others. They understand and bear in mind that data governance goes beyond data protection and rules.

Data governance is a good collection of processes, policies, roles, standards, and metrics designed to make certain that efficient use of the available information helps the business to achieve its goals.

Every business has to successfully establish a set of data governance guidelines related to its unique use cases, structure, and processes. You can do it when you engage your business users in best practices and let them in the position as members of the data team.

This deployment of the collaborative method is useful to ensure that data governance runs reports and uses data-driven information.

6. Establish data auditing processes

It is a suitable time to know how to implement processes for creating and maintaining data quality. You have to do realistic things and get the trust of others that the overall data quality is good.

Complete audits on the data within the business data repositories are an appropriate method to build trust in the data. The professional data audit process must check for every case of poor data quality like poorly populated fields, inaccuracies, incomplete data, inconsistencies in formatting, duplicate entries, and outdated entries.

Bottom Line

A data quality management system is very useful as it ensures better data quality control. Smart and experienced business people nowadays reap benefits from high-quality data. You have to know the consequences of bad data quality control and make a good decision about how to manage the data quality.

Say goodbye to data chaos and embrace the power of PIM/MDM to supercharge your business growth!